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Phil Jackson’s ‘quit rapping and acting’ for platinum-recording Shaquille O’Neal paid off with 3 Lakers titles

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12 Aug 2025
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Phil Jackson's 'quit rapping and acting' for platinum-recording Shaquille O'Neal paid off with 3 Lakers titles

Phil Jackson or the “Zenmaster” was the last man-manager.

While even Jackson’s superpowers couldn’t save the Knicks, 11 rings make for a solid NBA resume no matter how you look at it. That too, with three three mobs!

Michael Jordan, Kobe Bryant, Shaquille O’Neal, Scottie Pippen: the list of mega egos managed by Jackson is endless. Phil Jackson and his wise manner (pun intended) became the standard for leading superstars to success in the league.

Also read: Phil Jackson motivated Shaquille O’Neal to play 48 minutes by giving the example of the NBA legend who gains 500 pounds

When Jackson took over for the Lakers, the team wasn’t the dominant force that it was. But Jackson took over and instantly harnessed the Kobe-Shaq duo into a 67-win force.

When asked about Zenmaster’s influence, Shaq was quite detailed. From their first meeting with him, Shaq describes Jackson as clear on his motives and as honest as he seems.

What was Shaq’s first meeting with Phil Jackson like?

The Big Diesel was one of the best players in the NBA and had already recorded an appearance in the Finals. But on the Lakers, he hadn’t yet become what Shaquille O’Neal was expected to be.

The bright lights of Hollywood and Shaq’s lifestyle were also often under the microscope. Big Diesel embarked on an acting and rap career alongside his time with the Lakers and became a pop culture phenomenon.

And this was precisely what Jackson addressed in their first meeting as player and coach.

Phil Jackson wanted O’Neal to stop focusing on his celebrity status. Jackson wanted O’Neal to commit to the cause of Lakers wins and Lakers wins only.

Phil Jackson was no stranger to Shaq’s talent and potential. And with Kobe Bryant waiting under the wing, Jackson knew the ceiling on this team was through the roof. A focused O’Neal would make them nearly unstoppable.

The master of the triangle offense also presented a case that drew Shaq. Jackson promised Shaq that if Superman engaged Zenmaster and left the Hollywood lifestyle, he would immediately receive an MVP trophy and his first ring.

We all know what happened next.

Shaq won the NBA MVP title in 2000. The Lakers won the ring from him and began their three-time championship. The Lakers dominated at the beginning of the decade before finally falling apart.

Jackson promised and delivered Shaq his only MVP win. Kazam could have had magical powers, but he had to give up being Kazam to be Superman for Los Angeles, his best role.

Also read: Shaquille O’Neal, 7ft, drew a funny analogy of Phil Jackson’s meditation sessions with cannabis

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