Netflix in talks with Hollywood studios for new tier with ads – WSJ

Netflix is ​​seeking to modify its programming deals with Hollywood studios to allow the streaming pioneer to launch an ad-supported version of its service.

The Wall Street Journal reported that the company has entered talks with Warner Bros., Universal and Sony Pictures Television, according to the report, citing people familiar with the matter.

You’ll also need to renegotiate deals for older TV shows, like breaking bad of Sony and NCIS from Paramount Global, according to the report.

Related – Netflix tells employees ads may appear in late 2022, NYT reports

Netflix told Reuters it’s still in the early days of deciding how to launch a lower-priced, ad-supported option, adding that it’s all just speculation at this point.

Warner Bros., Universal and Sony did not immediately respond to Reuters requests for comment.

Related – Netflix works on live streaming feature: report

Earlier in June, co-CEO Ted Sarandos said that Netflix is ​​in talks with several companies to establish ad partnerships.

After losing subscribers for the first time in a decade and projecting a decline of 2 million in the next quarter, Netflix said in April that it was considering launching a lower-priced tier of advertising.

After losing subscribers for the first time in a decade and projecting a decline of 2 million in the next quarter, Netflix said in April that it was considering launching a lower-priced tier of advertising.

Netflix’s most formidable competitor, Walt Disney Co’s Disney+, has also said it would introduce an ad-supported tier, as the pandemic boom in streaming fades, competition intensifies and rising inflation drives down spending. entertainment consumers.