Luka Doncic decided to light up the Eurobasket and scored 47 against France, a record. But before that, he decided to sue his mother for his brand!
Yes, you read that right, Luka Doncic, the miracle child decided to wake up and shoot 47 over France. A Eurobasket record, the highest in more than 60 years.
He broke all records that night. But before that, he decided to file a trademark lawsuit against him.
The dispute over ownership of “Luka Doncic 7”, which is Luka’s trademark, is controversial. She has been under the ownership of her mother for quite some time and, for unknown reasons, she has been out of the picture for a while.
In the last few days, everything became very clear.
Luka cannot register a trademark in his name because his mother owns it.
Yes, what a strange turn of events.
For someone like Doncic, whose marketability will grow multiple times over the years, being in control of his own brand and trademark is essential.
https://twitter.com/MyBookie/status/1568296370745888769
Luka Doncic says he needs to have full control over his own brand and is taking mother Mirajam Poterbin to court
The Dallas Mavericks star doesn’t want to take chances. He wants to grow and lead the NBA, and he will most likely be the face of the league.
But, not being in control of your own brand, or worse, not having the rights to it can be a big hurdle.
👩👦 Luka Dončić, in dispute with his mother
™️ He wants control over his brand and name. #NBA pic.twitter.com/yz07HHod5v
— AS USA (@English_AS) September 7, 2022
In Luka’s own words, “I continue to grow as a player and as a person, so I need to be in control of my brand”
according to marc stein before unleashing his fury on France, dropping a gargantuan 47, he filed a lawsuit with the US Patent and Trademark office. Now we know why he was so angry.
Luka Doncic scores 47 points in a 40-minute @EuroBasket game to lead Slovenia past France and clinch first place in Group B … on the second night of a back-to-back and after filing a US Patent and Trademark Office challenge to secure control of a trademark held by his mother. https://t.co/wNR7FfQVne
— Marc Stein (@TheSteinLine) September 7, 2022
What do you think? Will Luka prevail in court? Will we see a return of Luka Doncic 7? Let us know.
