Why does Michael Jordan’s $5 billion brand call certain pairs “Sky Jordans” instead of “Air Jordans”?
Michael Jordan’s line of sneakers is quintessential at this point: they’ve become the new Stan Smith.
Waiting in lines, getting up early, “coping” through bots and apps – the life of almost every fan of sneakers today. The LOG Air Jordan is everything for the ardent followers of the brand. Almost a status symbol, people are willing to go to great lengths to get the latest version.
But there is a small but significant change in the shoe when sizes are reduced. If you’ve shopped for kids’ Jordans, keen observers will notice the difference. The logo says “Sky Jordans” instead of “Air.” Only for elementary couples, not for regular couples.
This practice has been the case since 1984-85, the first release of the Air Jordan 1. The OGs know about this and love how the brand still maintains its identity. If you see a Sky Jordan logo on a regular-size pair, you know you have a fake!
Also read: “All my friends supported Michael Jordan!”: Shaquille O’Neal remembers how everyone was in awe of the Bulls legend
Did you know that the original Jordan 1985 GS Chicago said Sky Jordan instead of Air Jordan? And this pair is signed!!! #nike #chicago #skyjordan #autographed #Michael Jordan #Sneakers pic.twitter.com/XEUR3SXYqA
— Private Selection (@k9_itsiant) September 18, 2022
Air Jordans for regular sizes – Sky Jordans for boys – Michael Jordan remains the common denominator
What children want is to look like their parents and other older children, they don’t care about technology. Also, it was difficult to make air units for such small shoes. With those two limiting factors, Nike decided to give kids another name for the logo while keeping the design of the shoe.
Dope how they still do pic.twitter.com/kWbRXEv4Y4
— BANK (@shookingkong) September 19, 2022
It may look like false advertising at this point to the untrained eye, even false, but it is not. Neither Nike nor the Jordan brand have ever claimed to have the same technology as the larger pairs. The company has always aimed to have the best experience possible while also providing some parity across the board in terms of design.
They are still Jordans and they come from Nike. They are still backed by MJ himself. That should be enough for anyone to buy them, as the 1985 OG pair brings nostalgia to a lot of people. The newer ones may have updated designs for ease of use, but the Jordan essence remains.
Also read: Michael Jordan, who built his own $20 million golf course, had a very interesting vision of Jordan Spieth
