Michael Jordan’s $150 million/year Nike payout to receive a boost with Jayson Tatum’s latest move
Jayson Tatum is the latest athlete to have his signature shoe. His name will help Michael Jordan bolster his hefty $150 million payout.
NBA stars are driven by success and the greatest degree of success is having your own unique footwear. There are a grand total of 23 players in the league with exclusive shoes.
The latest to dabble in this unique group of people is Jayson Tatum. The Boston Celtics superstar is set to receive her first signature shoe next year.
After what can only be described as coming of age, it seems that Jayson Tatum has finally broken through a barrier that is holding him back. He is now firmly in the top 12 players in the league and a signature shoe is perfect.
Also read: Shaquille O’Neal turned down Michael Jordan’s $150 million a year path to create his own identity
Fans of Jayson Tatum and Ja Morant rejoice as they will both soon have their own sneaker lines with Jordan and Nike! 🔥 pic.twitter.com/OmUaoOkUez
– Clutch Kicks (@ClutchKicksCP) September 4, 2022
Michael Jordan’s $150 million paycheck to get fat as Jayson Tatum announces a new signature shoe is on the way
Every time an athlete releases a shoe, it is the parent brand that gets the most value. And with the season almost here, interest in players will continue to grow and eventually fans will want to buy merchandise. The timing could not be better. Jayson is coming off a remarkable season, full NBA honors and a trip to the NBA Finals have put him on the cusp of glory.
Jordan Brand to release exclusive shoes for Boston Celtics star Jayson Tatum https://t.co/rA6vyvVecv
— The Celtics Wire (@TheCelticsWire) September 3, 2022
The person who stands to benefit the most from this is the owner of the Jordan brand, Michael Jordan himself. Since Tatum is a Jordan athlete, his shoe sales will benefit Michael more.
It already collects close to $150 million in royalties from Nike. It’s safe to say that check will be much bigger this year.
For now, the design is under wraps and fans can only speculate on what the Jordan Tatum 1 will look like. It will come in 3 colorways and we can’t wait to see what shades he has chosen. What do you think? Will it be a success or a failure?
Also read: Jayson Tatum reveals he couldn’t see Jimmy Butler’s potential game-winning shot in Game 7
