“A $100 cup is coming soon!”: $60 million Heat star outlines his vision for a $1 billion company
6-time All-Star Miami Heat are taking their ‘Big Face’ coffee brand to the next level, planning to sell a cup for $100
Jimmy Butler is a star now. He is one of the biggest names in the league. But things weren’t always the same for the Miami Heat small forward. Nobody believed that Jimmy would become a star. He was drafted 30th overall by the Chicago Bulls in 2011. Butler averaged an unimpressive 2.6 points in his rookie year in 42 appearances.
While the reason for his ridiculous stats might just be the 8.5 minutes per game, no one can deny that 2.6 points per game is ridiculous. However, in just four seasons, he changed his game.
From averaging less than 3 points per game, Butler was averaging 20 points per game. The same season, 2014-15, Jimmy appeared in his first All-Star Game. Today, Butler has 6 All-Star games, and one steals the title under his belt. He has led his team to an NBA Finals and an Eastern Conference Final and shows no signs of stopping.
Butler is no longer the 30th pick. He is now a megastar with a huge following. It was only natural that the Heat’s de facto leader capitalize on his brand.
Also read: “Kyle Lowry needs to stop falling to the ground so much”: 5x All-Stars attack 6′ Heat guard for slumping
Jimmy Butler started his adventure in the 2020 NBA bubble and now he’s ready to improve the company
Butler started his own company during the bubble of 2020. While the world was still settling into the aftermath of Covid-19, Jimmy chose the time to enter the coffee business. With his Big Face brand, the Heat forward started selling coffee for $20 each, no matter the size. So a small, medium, or large cup of coffee would cost $20. But now, Butler has even bigger plans. The star wants to sell his coffee for $100 a cup. A ridiculous amount, perhaps, but with Jimmy backing his brand, the results may end up surprising everyone.
Butler: “Specialty coffee is real, and a $100 cup is coming soon. One day I will have all the knowledge of coffee as to why it is worth it.”
8) A $100 cup of coffee.
He stated:“Specialty coffee is real, and a $100 cup is coming soon. One day I will have all the knowledge of coffee as to why it is worth it.”
And here’s what’s interesting…
— Andrew Petcash (@AndrewPetcash) August 23, 2022
With a net worth of $60 million, the 2020-21 heist champ plan could help him make $1 billion from just 10 million cups sold. Combined with NFT and other merchandise, it might take you even less time to earn the amount.
Regardless of Jimmy’s brand value and vision, $100 is too much for a cup of coffee. Do you think the Miami Heat star’s vision is plausible or just a pipe dream?
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