James Harden and Stephen Curry headline a star-studded 2009 NBA draft.
Harden was the No. 1 overall pick. 3, while Steph was the no. 7 from Thunder and Warriors, respectively. Both young guards brought the league to school and effectively spearheaded the three-point revolution.
Harden and Steph have both held league MVP status. Their rivalry spanned a series of legendary playoff battles during their time as the top dogs in the Western Conference.
Steph’s Warriors outplayed Harden’s Rockets. But aside from an unfortunate injury to Chris Paul, the Rockets came closer to beating the KD version of the Warriors.
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Naturally, their careers have overlapped a lot. The two have often found themselves in associated conversations with each other as they became superstars.
Both superstars also established themselves in the sportswear world with their own signature shoes. Harden with Adidas and Curry with Under Armor created quite a stir in the sneaker world.
And of course Footlocker called. The two were the faces of a Footlocker ad in 2013.
How did Harden and Curry combine for Footlocker?
Harden and Curry appeared in an ad titled ‘Harden Soul’ for Footlocker. The ad features James Harden comically sitting down recording music in a studio.
Stephen Curry appears interrupting the recording. Harden tells Curry that he is on top of his game and wants to keep things fresh. And he looks, Curry hits ‘Footlocker.’
However, the climax of the ad is when Curry has Harden listen to his own music. If that’s really Harden’s singing, well, it’s safe to say that he didn’t lose much of his career in music.
The rivalry had yet to blossom and Steph and Harden share some great moments of youthful chemistry in the ad.
Around 10 years later, Harden begins a season searching for his first ring, while Steph aims to repeat and claim her fifth.
Two iconic players of the decade. A great ad.
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