Alibaba break own record sells $17.8 billion on Singles Day

Alibaba Sales on Singles Day
Alibaba Group Chairman Jack Ma speaks on the “Singles’ Day” global online shopping festival in Shenzhen, southern China’s Guangdong province Friday, Nov. 11, 2016. In a bright spot for China’s cooling economy, online shoppers spent billions of dollars Friday on “Singles Day,” a quirky holiday that has grown into the world’s busiest day for e-commerce. (AP Photo/Kin Cheung)
China’s e-commerce giant Alibaba moved $17.8 billion in sales during its Singles Day sale on Friday, smashing its own records.

The $17.8 billion (or 120.7 billion yuan) figured crushed Black Friday’s $4.45 billion in e-commerce sales last year and Alibaba’s own $14.3 billion record from 2015.

Singles Day is China’s biggest e-commerce day of the year, complete with a nationally televised party and concert. The day originated as an anti-Valentine’s Day, encouraging single people in China to buy gifts for themselves.
Alibaba broke records with 2016’s event, but that doesn’t even include sales from other companies.

Alibaba’s annual online shopping festival started out eight years ago in China with just 27 merchants taking part. Called Singles Day or Double 11, it has grown into the world’s biggest shopping day, and has just smashed its own record, with sellers on its platforms logging nearly $17.8 billion in transactions in 24 hours. Over 11,000 foreign brands joined in, including first-timers Apple, Sephora, Target, Victoria’s Secret and Maserati.

The company’s Chinese competitor didn’t post sales numbers, but said that orders were up 78 percent from 2015 at only 12 p.m. made up about 20 percent of Singles Day purchases, the analytics firm Clavis Insight said.

Alibaba reached $1 billion in sales in its first five minutes on Friday. Eighty-seven percent of Singles Day purchases were made via mobile, Clavis Insights said.

The best selling American brands during the sale were Apple, Nike, New Balance, Playboy and Skechers, Alibaba said.

Alibaba is Amazon’s biggest competitor worldwide.

On Black Friday last year, Amazon accounted for about 35 percent of e-commerce sales. On Cyber Monday, Amazon sold $2.68 billion. And Amazon held its own branded Prime Day shopping day in July, and said it received 18 percent more orders than on Black Friday.

Amazon has also been trying to make headway in China and Southeast Asia with new launches of Amazon Prime.

Check Also


Pak Army Selection Date 2016 After Matric and F.Sc

Pakistan Army is very powerful. Pak Army selection date in Multan,and other cities. Pak Army …

One comment

  1. Nice information thank you.. chain biggest business strenght is this alibaba..

    To join my FREE stock market club via whats app group send your name and email ID to 9964237328 via whats-app, absolutely free and friendly 🙂 🙂

    Visit my blog for Best Trading Studies Books: MY TOP 10 BOOKS – RAVI-EQS
    My Knowledge firm: eqstockist
    for zero brokerage trading accounts- Click here

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.